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Every day shoppers browse Shopify stores, compare products, and evaluate options, but growth depends on how smoothly they discover, trust, and complete their purchase.
At Humans of Web, we help Shopify brands improve visibility, optimize store experience, and drive conversions through SEO, ads, and data-driven strategies.
Most online shoppers do not buy from the first store they visit. They compare products, read reviews, explore shipping options, and decide based on how easy your store feels to trust and navigate. If your Shopify store creates friction during that process — customers leave and buy elsewhere.
At Humans of Web, we help Shopify brands create shopping experiences that feel simple, trustworthy, and easy to explore. Through SEO, paid campaigns, and conversion-focused improvements, we help you reach customers who are already searching for the products you offer.
We believe growth comes from improving the full customer journey — not just increasing traffic. When shoppers can discover products quickly, trust your brand, and move smoothly through checkout, your store creates the kind of experience that drives long-term growth.
We begin with a comprehensive audit of your Shopify store — analyzing product pages, landing pages, and conversion bottlenecks to ensure your ad spend goes to pages that actually convert.
We analyze your top Shopify competitors' ad strategies, keywords, and creatives to identify gaps and opportunities that give your PPC campaigns a winning edge from day one.
Our PPC experts build a laser-focused keyword strategy for your Shopify products — targeting high-intent buyers while eliminating wasted spend on irrelevant searches.
We set up and optimize your Google Shopping campaigns with precise product feed management, smart bidding strategies, and structured ad groups to maximize your Shopify product visibility.
Our team crafts compelling ad copy and creatives tailored to your Shopify products — designed to stop the scroll, drive clicks, and push buyers toward checkout.
We leverage Google's smart bidding algorithms combined with our expert oversight to ensure every dollar of your Shopify ad budget is allocated for maximum ROI.
We bring back lost shoppers with precision retargeting — serving personalized ads to visitors who browsed your Shopify store but didn't complete their purchase.
Clicks mean nothing without conversions. We optimize your Shopify product and landing pages — improving load speed, messaging, and UX to turn ad traffic into paying customers.
We set up detailed tracking for every Shopify PPC campaign — monitoring ROAS, CPA, CTR, and revenue so you always know exactly what's working and where to scale.
No black boxes. Every month you receive a clear, detailed report on your Shopify PPC performance — including spend, revenue, ROAS, and our action plan for continuous improvement.
PPC is never set-and-forget. We continuously A/B test ads, refine bidding, expand winning campaigns, and cut underperformers — scaling your Shopify revenue month over month.
We conduct a full technical audit of your Shopify store — crawling source code, checking canonical tags, fixing duplicate content from Shopify's default URL structure, auditing robots.txt and sitemap.xml, and resolving indexing issues that affect search visibility.
We design Shopify stores from scratch that reflect your brand identity — not generic templates. Every layout, color, and UI element is crafted to create a shopping experience that feels premium, builds trust, and converts visitors into loyal customers.
We build fully custom Shopify themes using Liquid, HTML, CSS, and JavaScript — giving you a pixel-perfect storefront with clean code, fast load times, and zero bloat. No page builder limitations, just a theme built exactly the way your brand needs it.
We handle everything from scratch — store settings, payment gateways (Stripe, PayPal, Shop Pay), shipping zones, tax configuration, and checkout setup. You get a fully operational Shopify store ready to accept orders from day one.
Moving from WooCommerce, Magento, BigCommerce, or any other platform? We migrate your entire store — products, collections, customer data, order history, and URLs — to Shopify without losing SEO rankings or any critical data.
When existing Shopify apps don't meet your requirements, we build custom apps that do. From custom discount engines and loyalty programs to bespoke inventory tools — we develop Shopify apps that integrate seamlessly with your storefront and admin.
We build headless Shopify storefronts using Next.js and the Storefront API — delivering blazing-fast page speeds, superior SEO performance, and complete design freedom while keeping Shopify as your powerful backend commerce engine.
We connect your Shopify store with the tools your business depends on — ERP systems, CRMs like HubSpot and Salesforce, accounting software like QuickBooks, email platforms, fulfillment providers, and custom APIs — creating a seamless operational ecosystem.
A slow Shopify store loses sales. We audit and optimize your store's Core Web Vitals — compressing images, removing unused app scripts, deferring JavaScript, and fine-tuning Liquid code — so your store loads fast, ranks better, and converts more.
We analyze how visitors move through your Shopify store and remove every friction point that stops them from buying. From product page layout and cart flow to checkout UX and trust signals — every change we make is designed to increase your revenue per visitor.
Customers visiting a Shopify store are often comparing multiple options at the same time. What they experience on your store determines whether they stay, explore, or leave.
Design, speed, and clarity all influence that decision. A store that feels easy to use builds confidence, while confusion or friction quickly leads to lost sales.
We help you create a store experience that feels simple and intuitive, so customers can focus on your products instead of figuring out how to navigate your site.
Most Shopify stores start seeing measurable improvements in rankings and organic traffic within 3 to 6 months. Quick wins like fixing technical errors and optimizing existing pages can show results sooner, while long-term authority and ranking growth compounds over time.
Shopify's default URL structure creates duplicate product URLs — the same product appears under both /products/ and /collections/*/products/*. We fix this by implementing canonical tags correctly so Google knows which version to index and rank, protecting your SEO performance.
We track ROAS, CPA, conversion rate, and revenue generated — not vanity metrics like clicks alone. Every metric ties back to actual store revenue, and you receive clear monthly reports showing exactly what your ad spend produced.
Yes. PPC is one of the best channels for new Shopify stores because it drives immediate traffic while your SEO rankings are still building. We structure campaigns conservatively at first — testing products and audiences — then scale spend toward what converts best.
A fully custom Shopify store typically takes 4 to 10 weeks depending on complexity — number of pages, custom features, and integrations. We give you a clear timeline before we start and keep you updated throughout so there are no surprises at launch.
Yes. We handle the full migration — products, collections, customer data, and all existing URLs. We implement proper 301 redirects, carry over metadata, and submit updated sitemaps so your SEO rankings are protected through the transition.
